Requirements
- No, this course covers everything from beginner to advanced
Description
Account Based Marketing or popularly known as ABM is the new B2B. Whether you are in sales or in marketing ABM is the new way to sell to your prospects. This course starts with the basic fundamentals of Account Based Marketing and then takes a deep dive into the ABM Maturity Model where we discuss about Sales and Marketing Alignment in ABM, Selection of Target Accounts in ABM, Marketing Programs in ABM, Measurement, Metrics , Reporting in ABM, Tech Stack in ABM, Scaling of ABM etc.
So if you want to dive into the world of Account Based Marketing, this course is tailor made for you
Who this course is for:
- B2B Marketers interested in Accounts Based Marketing
- Marketing Manager
- Sales Manager
- Business Owners
- Website Owners
- Marketing Freelancers
- Demand Generation Managers
- Marketing and Sales Specialists
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