Requirements
-
Have a Mailchimp account
Description
This course is just under an hour from start to finish, and designed to give you a basic understanding of Mailchimp, covering the basics, such as:
- Mailchimp’s pricing and how/why to upgrade
- Importing contacts, and adding single contacts
- Creating a signup form for your website
- What are tags and segments, and how to use them
- How to view and edit contact profiles
- The basics of segmentation and how to create a segment
- Sending your first email campaign
- Creating an A/B test email campaign
- Creating a simple automations/customer journey
In 1 hour, you’ll have more confidence and familiarity with the Mailchimp platform, and a better understanding of the key features you need to start your email marketing.
Why Mailchimp?
Mailchimp is a super powerful marketing platform, that has allowed millions of people to send billions of emails since they launched in 2001. This course will help you get to grips with some of the fundamentals of the platform.
Why me?
I’m Doug Dennison, an email marketing vet with 20 years experience, most of that using Mailchimp to send my own email marketing campaigns, and for my clients. This free course gives you all you need to get stuck in and start creating awesome emails.
Happy emailing!
Who this course is for:
- This course is designed for people who want to learn how to navigate Mailchimp, and use the core features of this powerful platform.
