05 Reasons Why Your Website Is Not Ranking on Google’s First Page

Low-ranking websites can be disheartening for business owners. So, what is the reason behind their ranking decline?

Many businesses go through the struggle to rank in the top search engine results. According to Ahrefs, more than 90% of pages get no organic traffic. In fact, they suggest that even top-ranking pages get organic traffic only 49% of the time

So, where does this lack of traffic and click rates come from? Does it happen because of lackluster content? Or are there other forces at work? You will find many experts suggest that you add SEO elements to your content to rank higher.

However, only 25.02% of the top-ranking results on Google feature a meta-description— a vital SEO element for blogs. This stat proves that search engine ranks aren’t constantly bringing the traffic.

Therefore, a business cannot afford to not rank higher at all since it would mean zero organic traffic for them. So, how do you prevent it from happening? Let’s dig in.

5 Things That Prevent Your Website from Ranking

The low ranking of any website is caused by an array of elements. While you need good content, the performance of your website is just as important. For instance, if your website is not suitable for mobile phone audiences, you’re losing more than half your target traffic. 

Moreover, in general, website optimization is a critical element of ranking a website higher. Then, the lack of the right keywords might also get in your content’s way to becoming a top search result. Then there’s the lack of internal linking, which will constantly drive search engine crawlers away.

So, how to fix all this? Do you need a fixing strategy, or do you need a website to revamp? In most cases, you can help a website rank higher by solving its fundamental problems. Here are five fundamental issues that prevent your website from ranking on Google’s first page:

  • Unindexed Website

The first and the most common problem preventing a website from ranking higher is the lack of it being indexed. Does Google index your website at all? This absence of your website’s enlistment in Google’s index will ensure that you get no ranking or traffic.

So, how do you check if search engine crawlers index your website? Go to Google and type:

Site: websitename.com

Replaced “websitename” with your site and see what the search results bring. If you don’t find any results, Google hasn’t indexed your website. WordPress website owners can simply avoid this by unticking the “Discourage search engines from indexing this site” box. 

  • Wrong Keywords

Using wrong keywords or lack thereof can cause a lack of traffic. If you’re using high competition keywords, then chances are your website will never see the first 10 pages, except in rare cases. So, instead of using high-competition keywords, try to use low-competitive ones.

How do you find out if a keyword is high-competition? By Googling it and seeing the number of search results right below the search bar. 

The numbers marked in green are the search engine results related to the query. So, try to use keywords with result numbers in hundreds or thousands. 

  • Plagiarized Content 

Plagiarized content is your worst enemy. You can afford 0% of plagiarized content to find SEO prominence. So, does your website feature accidental plagiarism? That’s why you need to check plagiarism of your content before publishing on your site. 

The presence of any percentage of duplicate content can drive search engine crawlers away from your website. Moreover, you need integral content to rank higher in SERP. So, get rid of any duplicity in your content. 

  • Internal Linking

Interlinking can be a tricky SEO element, but it’s also one of the vital aspects of high-ranking websites. The common problems with internal linking, which might cause your website to rank low are:

  • Keyword stuffing
  • Surplus of on-page links or lack thereof 
  • Content depth or crawl depth
  • Orphaned pages
  • Broken links
  • Irrelevant pages or content with too many redirects
  • Lack of external links

So, try to avoid stuffing keywords that you wish to interlink. Then, you need to get rid of too many links if your content features several. Lastly, fix any orphaned pages or broken links for the crawlers to index your website seamlessly. 

  • Site Optimization 

Lastly, your website might not be on par with Google’s standards. How do you check if that’s the case? Try to visit your website from both mobile phone and desktop devices. According to Portent, the first five seconds impact the conversion rates of a website the most. 

Moreover, a website’s conversion rates drop 4.42% with every second it takes to load. Therefore, try to fix your website’s loading times and ensure that it’s in optimal shape, as it can also impact the indexing speed of search engine crawlers.


While a website can be challenging to be up to SEO standards, a proper approach can help you make it easy. Using these seo learning tips to help your website rank higher will surely help your website’s case.  

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